CDEWorld - Continuing Dental Education

Mastering Practice Marketing: The Impact of the Internet

Lou Shuman, DMD

April 2017 Course - Expires April 30th, 2020

Web Only

Abstract

The greatest impact to the dental practice recently has not been a new dental procedure, nor a new product, but the impact the internet is having on dentistry. In dentistry alone in 2016, over 300,000,000 consumers searched for dental knowledge and dental practice selections. How do you use this technology to acquire new patients and build loyalty?

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CREDITS: 1 SI
COST: $0.00
PROVIDER: AEGIS Publications, LLC
SOURCE: Compendium of Continuing Education in Dentistry | April 2017
COMMERCIAL SUPPORTER: KaVo Imaging

Learning Objectives:

  • Discuss how to use the newest and most effective search engine tools to maximize visibility
  • Review key features to maintain your website as the hub of your online presence
  • Describe how to use your online marketing strategies to inspire existing and potential patients to fully invest in the technology

Disclosures:

Dr. Shuman has received an honorarium for his preparation and presentation of this program.

Queries for the presenter may be directed to jromano@dentallearningsystems.net.